Introducing Excellence in Driving

M Design.
Perfection and beauty fit together. Aesthetics isn’t only a question of colour, surface, paintwork or substance – it’s also expressed via the functionality of the interior and the aerodynamic design of the exterior. The designers and engineers at BMW M understand that form and function go hand in hand, and they work to create solutions that unite both of these aspects into just one, striking work of art.
A sports car doesn’t have details that are unneeded. This can be valid above all for aerodynamics: even the exterior mirrors of a BMW M have to perform well in the wind tunnel. The main functions fit inside the motorist reach. The cockpit ergonomics and material workmanship are subject to strict performance-orientated criteria.

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